# GEO: get cited by ChatGPT and AI search · BloomX URL: https://bloomx.agency/en/blog/geo-chatgpt/ > GEO (Generative Engine Optimization) helps your business get cited by ChatGPT, Gemini and Perplexity. What matters, what doesn’t, and where to start. [Home](https://bloomx.agency/en/) [Blog](https://bloomx.agency/en/blog/) GEO: how to get cited by ChatGPT and AI search engines SEO & GEO visibility6 min read # GEO: how to get cited by ChatGPT and AI search engines Your future clients no longer just type three words into Google. They ask ChatGPT, Gemini or Perplexity a full question: “which company should I choose to renovate my bathroom in Lyon?”, “which agency should run my ads?”. The assistant answers with a few names, sometimes just one. GEO, short for Generative Engine Optimization, is about making sure that name is yours. Contents [What changes when an answer replaces a list of links](#s1) [How an AI assistant chooses who to cite](#s2) [The five levers that really matter](#s3) [Write to be cited, not to fill a page](#s4) [The mistakes that make you invisible](#s5) [Measuring your presence in AI answers](#s6) [Where to start this week](#s7) [Take stock of your visibility](#s8) ## What changes when an answer replaces a list of links On Google, a search shows a page of results. The visitor compares, clicks, comes back, compares again. In an AI assistant, they get a written answer that cites a few businesses and sums up what sets them apart. The comparison happens before they even reach your website. The direct consequence: being in tenth position is no longer much use. Either the assistant mentions you, or you don’t exist in that conversation. And when it mentions you, it does so in its own words, based on what it was able to read about you. GEO is therefore about taking care of what it can read, and how it understands it. ## How an AI assistant chooses who to cite Assistants combine two sources. First, what they learned during training. Second, and increasingly, a live web search whose pages they read before answering. That second part is the one you can influence. To cite you, an assistant needs three things: to find pages that clearly describe your business, to understand without ambiguity who you are and what you do, and to find that information confirmed somewhere other than your own website. A business described vaguely, or differently from one page to the next, is harder to recommend. ## The five levers that really matter GEO doesn’t replace SEO: it builds on it. A website that is slow, poorly structured or invisible to crawlers won’t be treated any better by an AI than by Google. Once those basics are in place, five levers make the difference. - A clear, consistent identity: the same name, address, services and description on your website, your Google Business Profile, your social media and your industry directories. - Pages that answer real questions: one page per service, a direct answer in the first lines, then the details. The questions your clients ask you on the phone are the ones they ask assistants. - Structured data: schema.org markup (organisation, services, FAQ, reviews) helps engines link the right information to your business. - External mentions: client reviews, press articles, partners, professional directories. An assistant gives more weight to what others say about you than to what you say about yourself. - A website open to assistant crawlers: check that your robots.txt file doesn’t accidentally block the search crawlers of the AI tools you want to be cited by. ## Write to be cited, not to fill a page Content that assistants pick up has one thing in common: it is easy to summarise without being distorted. A clear sentence saying what you do, for whom, and where. Precise facts rather than superlatives. Headings that announce the answer rather than a slogan. In practice, an effective service page starts with a simple definition of the service, states your service area, explains the process in a few steps and answers the usual objections in an FAQ. That’s exactly what an assistant needs to recommend you to someone who is hesitating. Conversely, avoid mass-produced generic pages. They dilute your message, and nothing guarantees an assistant will consider them reliable. Ten useful pages are better than a hundred interchangeable ones. ## The mistakes that make you invisible The most common: a website that never clearly says what the business does. An inspiring tagline, beautiful images, but no text naming the trade, the city and the services. A human can guess. An AI can’t. Second mistake: contradictory information. An old address in a directory, a different number on social media, a list of services that no longer matches reality. Every inconsistency weakens the trust an assistant can place in your business. Third mistake: betting everything on AI and neglecting Google. The two channels reinforce each other. Pages that rank well are also the ones assistants find most easily when they search live. ## Measuring your presence in AI answers GEO can be measured, even if the tools are still young. The first and simplest method: regularly ask assistants your clients’ questions, for your area, and note who gets cited. Keep the same questions from one month to the next to track progress. Second method: watch, in your analytics tool, for visits coming from AI assistants. Some, like ChatGPT, pass on their origin when a user clicks a cited link. These visits are often few, but highly qualified: the person has already read a recommendation before reaching you. Finally, keep the indicator that counts: client requests. Being cited only matters if it turns into calls, quotes and contracts. ## Where to start this week There’s no need to redo everything. Start with an inventory: what Google and AI assistants say about your business today, and what they say about your competitors. Then fix the inconsistencies in your listings and directories. Then rewrite your service pages so they clearly answer your clients’ questions. That’s the work we do in our SEO & GEO visibility service: an audit of your presence as Google and the assistants see it, an action plan in order of importance, then delivery, adjusted according to what brings you requests. ## Take stock of your visibility Want to know what ChatGPT, Gemini and Google say about your business? Book your free audit: 30 minutes by video call, free and with no commitment. You leave with an analysis of your online presence, a lead estimate for your trade and area, and an action plan you can use, even without us. [SEO and GEO: our Visibility service](https://bloomx.agency/en/services/visibility/) [← All articles](https://bloomx.agency/en/blog/) ## And for your business? 30 minutes by video call, free audit. An audit of your acquisition, a lead estimate and an action plan you can use, even without us. [Book my free audit](https://calendly.com/contact-bloomx/30min) [WhatsApp (opens in a new tab)](https://wa.me/33625493247?text=Hello%20BloomX%2C%20I%27d%20like%20to%20talk%20about%20getting%20new%20clients%20for%20my%20business.) 30-min video call · free · no commitment.